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Social media platforms transmit remarkable consequences in every sphere of human activities. Individuals have integrated themselves into this platform for social communication (Adolf and Deicke, 2015). All in all, relationships are now being replaced by social media networks which have become an easy medium for discussing moral and political ideas (Brady et al., 2017).With the adoption of social media, the traditional relationship between the government and citizens is being changed across the globe (Guzman, 2016). Public organization makes widespread use of social media without promoting. (Mathieson, 2014) Private organizations are more adaptive than public organizations with the increasing level of technology over time. Most management of the public-organization are inactive with the latest technology to address upcoming problems (Serrat, 2017). They often face daunting tasks of meeting the growing client demand of gaining accessibility and comprehend information. As per to the indication of EMC Corporation (2010) that public organization management can adopt digital channels such as social media to get better, faster, and more assured communications. Social media have changed the process of governance and have ben governing throughout the world and those platforms offer government agencies new opportunities to improve the quality and efficiency of their interactions with constituents (Falco, 2011).
With the availability of modern information and communication technologies, there is an unprecedented opulence and flow of information among the mass people in Bangladesh. Even though, a developing country, Bangladesh has already taken up the initiative to use social media to accelerate the national decision-making process and enhance the performance of government officials at all levels, increase the involvement of the public in various activities (Azad, 2017). This will lead Bangladesh to a more responsible government in providing fundamental privileges to the general public. Thus, public organizations are getting used to the new tools of information technology, which is very relevant to ordinary citizens. It allows ordinary people to interact with the government at various levels on matters of governance to provide inputs for decision-makers (a2i, 2018). In addition to internet-based interaction between government and citizens, web 2.0 based social media platforms like, wiki, blogs, Facebook, Twitter, you-tube, etc. are providing broader connection facilities (Chun et. al. 2010; Hand & Ching, 2011; Nam, 2012). Eventually, citizens are now better connected to the government in terms of information, community collaboration, and finding rapid solutions in an emergency (Lee & Kwak, 2012).