There is need to distinguish between the different concepts of extensions since the literature has used extension definitions and terminology inconsistently (Ambler and Styles, 1997). Aaker and Keller (1990) distinguish between two types of extensions, namely; a line extension and brand extension. Aaker and Keller (1990) also refer to “extension” as the generic term describing both brand and line extensions. There have been a number of research studies focusing on consumer evaluations of extensions and their impact on the original brand (Aaker and Keller, 1990; Romeo, 1991; Dogerlioglu-Demir, Tansuhaj, Cote, & Akpinar, 2017; Janssen, Vanhamme, & Leblanc, 2017; Mandler, Won, & Kim, 2017)).