Building an Online Grocery Business: The Case of asda.com

Irene Yousept; Feng Li

doi:10.4018/jcec.2005040104

Enjoy a 20% Discount on all IGI Global Books Browse Titles

Special Offers
- 20% Discount On All IGI Global Published Book Products Through the Online Bookstore
  In response to rapid inflation and global currency fluctuations, and in our continued effort to make diverse, equitable, and inclusive research more accessible, IGI Global is now offering a 20% discount on hardcover print book and e-book purchases through June 30, 2023, directly on IGI Global’s Online Bookstore. Hosted on the InfoSci^® platform, these titles feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more. Discount is automatically added at checkout.
  Browse Titles
- 20% Discount on All IGI Global E-Book Purchases Through GOBI
  GOBI is currently offering a 20% discount on IGI Global e-Book purchases on GOBI (Publisher Direct), through June 30, 2023. A direct link to GOBI can be found on each book's webpage of the IGI Global Online Bookstore.
  Browse GOBI
- 20% Discount on All IGI Global E-Book Purchases Through OASIS
  OASIS is currently offering a 20% discount on IGI Global e-Book purchases (Publisher Direct) until June 30, 2023. A direct link to OASIS can be found on each book's webpage of the IGI Global Online Bookstore.
  Browse OASIS
- 20% Discount on All IGI Global E-Book Purchases Through Rialto
  Rialto is currently offering a 20% discount on IGI Global e-Book purchases (Publisher Direct) until June 30, 2023.
  Browse Books
- IGI Global E-Book Offer Through Proquest E-Book Central
  Right now, receive Unlimited Multi-User Licensing at the Single User price with no mark-up for all IGI Global e-books acquired on ProQuest's e-Book Central platform until June 30, 2023.
  Browse e-Book Central
- IGI Global e-Book Offer Through EBSCOhost
  Right now, receive Unlimited Multi-User Licensing at the Single User price with no mark-up for all IGI Global e-books acquired on EBSCOhost until June 30, 2023.
  Browse EBSCOhost
- Limited Time Offer: Retrospective Open Access is Discounted 20%
  Access and convert your previously published work through your through your IGI Global Portal Account. For a limited time, IGI Global is offering a 20% discount on all Retrospective Open Access conversions through June 30, 2023.
  Learn More
Books
- - Books by Subject
  - Business, Administration, & Management
  - Scientific, Technical, & Medical (STM)
  - Education
  - Books by Field
Journals
- - Journals
  - OnDemand Journal Articles
  - Journals by Subject
  - Business, Administration, & Management
  - Scientific, Technical, & Medical (STM)
  - Education
  - Journals by Field
e-Collections
Open Access
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - FAQ
Catalogs
About Us
Newsroom

Building an Online Grocery Business: The Case of asda.com

Irene Yousept, Feng Li

Source Title: International Journal of Cases on Electronic Commerce (IJCEC) 1(2)

DOI: 10.4018/jcec.2005040104

OnDemand:

(Individual Articles)

Available

$29.50

Current Special Offers

No Current Special Offers

Abstract

This paper uses the case of ASDA.com, ASDA’s home-shopping arm, to demonstrate the challenges in building and developing an online grocery business in the UK. To set the stage, the initial implementation and learning from phone/catalogue home-shopping in ASDA is outlined to demonstrate why e-commerce was seen as most economically suitable to conduct a grocery home-shopping business. Then the paper illustrates the development stages and critical aspects of ASDA.com’s Web shop. Particularly, it delineates the operational aspects of B2C e-commerce in the grocery business: fulfillment center and fulfillment process. The case will also describe ASDA’s efforts in overcoming problems with their home-shopping fulfillment model and present important elements of ASDA.com’s virtual store and its operation. The paper concludes with the challenges that ASDA.com has been facing, their current status, and future prospects.

Complete Article List

Search this Journal:

Reset

Volume 3: 4 Issues (2007)

Volume 2: 4 Issues (2006)

Volume 1: 4 Issues (2005)

View Complete Journal Contents Listing

MLA

APA

Chicago

Export Reference

Building an Online Grocery Business: The Case of asda.com

Abstract

Complete Article List