Business Technology Strategy for a Major Real Estate and Mortgage Brokerage Company

Introduction

There's a long history of analysis of the real estate industry (Hanrahan, 1993; Haurin, 1988; Hughes, 1995; Jud, 1983; Jud, Seaks, & Winkler, 1996; Larsen & Park, 1989) and the application of technology to the business processes and models that today constitute the real estate business (Andriole, 2006; Anglin, 1997; Benjamin & Chinloy, 1995; Kabatim, 1996; Klein, Reilly, & Barnett, 2004; Peskin, 2009; Rodriquez, Lipscomb, & Yancey, 1996; Royal, 1995; Turnbull & Sirmans, 1993).

This research provided a backdrop to the RealProp business technology strategy development. The RealProp executives adopted the following approach and made the following assumptions to the development of their business technology strategy (Figure 1):

Figure 1.

The layers of focus