Call to Action: Developing a Support Plan for a New Product

Call to Action: Developing a Support Plan for a New Product

William S. Lightfoot (University of Monaco, Monaco)
Copyright: © 2004 |Pages: 12
DOI: 10.4018/978-1-59140-259-6.ch023

Abstract

This case study is about a call to action for a product management team to rapidly improve the technical support for a new product line. The CEO has expressed serious concerns about the teams ability to perform. A comprehensive review of the current situation, and the development of a new support process is described.

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