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MLA
Nisha, Nabila. "Can Central Bank Survive the Green Banking Revolution?: A Case of Bangladesh Bank."
IJABIM
vol.11, no.3 2020: pp.45-64. http://doi.org/10.4018/IJABIM.2020070104
APA
Nisha, N. (2020). Can Central Bank Survive the Green Banking Revolution?: A Case of Bangladesh Bank.
International Journal of Asian Business and Information Management (IJABIM), 11
(3), 45-64. http://doi.org/10.4018/IJABIM.2020070104
Chicago
Nisha, Nabila. "Can Central Bank Survive the Green Banking Revolution?: A Case of Bangladesh Bank,"
International Journal of Asian Business and Information Management (IJABIM)
11, no.3: 45-64. http://doi.org/10.4018/IJABIM.2020070104
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Can Central Bank Survive the Green Banking Revolution?: A Case of Bangladesh Bank
Nabila Nisha
(North South University, Bangladesh)
Source Title:
International Journal of Asian Business and Information Management (IJABIM)
11(3)
Copyright:
© 2020
|
Pages:
20
DOI:
10.4018/IJABIM.2020070104
Article PDF Download
Open access articles are freely available for download
Abstract
Various eco-friendly services, broadly known as green banking, are now part of most banking activities. These services relate to banking transactions conducted less on paper and more over an electronic platform. This new form of technology is being used with increasing frequency in low carbon-emitting countries like Bangladesh to promote environmental sustainability. Despite the central bank playing a prominent role in this vision development, surprisingly the level of green banking adoption is still low among its employees. This study thus aims to identify factors that affect bank employee use of green banking, by integrating management support, customer and competitor pressure with a technology acceptance model. Findings indicate that the perceived ease of use influences perceived usefulness, whose impact is then observed upon actual use. It is also quite lucid that both management support and customer pressure have substantial impact on green banking adoption for central bank employees.
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