Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)

Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)

Anand Vyas (JECRC University, Jaipur, India) and Sachin Gupta (JECRC University, Jaipur, India)
Copyright: © 2017 |Pages: 16
DOI: 10.4018/JGIM.2017100102
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The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian Economy is proliferating day by day and E- commerce industry is playing an imperative and laudable role in its progress. Still there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of online shopping has been quite a tough task for the E-commerce industry. According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry.
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Types Of E-Commerce

  • 1.

    BUSINESS TO BUSINESS (B2B): Business-to-business (B2B) depicts trade exchanges between organizations, for example, between a producer and a wholesaler, or between a wholesaler and a retailer (Nemat, 2011 & Oxley& Yeung, 2001)

  • 2.

    BUSINESS-TO-CONSUMER (B2C): Business-to-business (B2C) depicts trade exchanges between organization and consumer for example, between a producer and a buyer or consumer (Gayathri, 2009).

  • 3.

    CONSUMER TO CONSUMER (C2C): Electronic trade includes the electronically encouraged exchanges between customers through some outsider. A typical illustration is the online closeout in which a customer posts a thing available to be purchased and different shoppers offer to buy it (Nemat 2011)

  • 4.

    GOVERNMENT-TO-CITIZEN (G2C): it is the correspondence joins between a legislature and private people or occupants. Such G2C correspondence frequently alludes to what happens through Information and Communication Technologies (ICTs) (Kashyap & Borah, 2016).

  • 5.

    GOVERNMENTS TO BUSINESS (G2B): Government-to-Business (curtailed G2B) is the online non-business cooperation amongst neighborhood and focal government and the business division, instead of private people (G2C), with the reason for giving organizations data and guidance on E-business 'best practices' (Tucci, 2001).

  • 6.

    GOVERNMENT TO GOVERNMENT (G2G): Government-to-Government (G2G) is the online non-business cooperation between Government associations, offices, and powers and other Government associations, offices, and powers. (Clay et. al., 2002)

  • 7.

    BUSINESS TO GOVERNMENT (B2G): Business-to-Government (B2G) is a subsidiary of B2B showcasing and frequently alluded to as a business sector meaning of “open area promoting” which envelops promoting items and administrations to different government levels - including elected, state and neighborhood - through coordinated advertising correspondences methods. (Cyr D et. al 2008)

  • 8.

    CONSUMERS TO GOVERNMENT: Consumers to Government typically means is input to government through individual or gathering of persons.C2G applications more often than exclude charge installment, issuance of authentications or different records, etc.. (Kshetri, 2007)

  • 9.

    CONSUMERS TO BUSINESS: Consumers to Business (C2B) is a plan of action in which customers (people) make esteem, and firms devour this worth. For instance, when a purchaser composes surveys, or when a shopper gives a helpful thought for new item advancement. (Shin, 2001).

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