Usually, governmental organizations are seen as “bureaucratic” organizations. This Weberian type of organization focuses on such aspects as departmentalization, specialization, standardization and routinization of the production process (Simon, 1976). Consequence of this focus is that “cost-efficiency” is a central goal of bureaucratic governmental organizations (Tat-Kei Ho, 2002). This primary focus on internal processes and procedures led to a low service orientation in the public sector until the 1970’s. As a consequence, within the public sector, there was little attention for the relationship with its environment; why ask citizens about their needs if you are able to assess those needs yourself?