Comic Books, Video Games, and Transmedia Storytelling: A Case Study of The Walking Dead

Comic Books, Video Games, and Transmedia Storytelling: A Case Study of The Walking Dead

Charlie Ecenbarger (Ball State University, Muncie, IN, USA)
DOI: 10.4018/IJGCMS.2016040103
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Abstract

This article illuminates the transmedia storytelling techniques in The Walking Dead comic book and video game. Telltale Games' The Walking Dead localizes itself within the comic book world of The Walking Dead by acting as a transmedia storytelling device and using intertextuality comics to assist game players with meaning-making. By participating in the game, Telltale rewards players with additional information about The Walking Dead universe, as well as creating a contingent but separate narrative that expands upon the existing Walking Dead world. This exploration of The Walking Dead offers insights into the specific methods that are being employed by creators to further engage the audience in the transmedia storyworld.
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The Walking Dead

The Walking Dead comic series debuted in 2003, seven years before it would win the Eisner Award for Best Continuing Series at San Diego Comic Con International. Since then The Walking Dead has been transformed into multiple media platforms, including television, video games, books, webisodes, and board games (Skybound LLC, 2014). The comic book and the television show have been recognized for their success and have also been critically acclaimed, and in November 2012, Telltale Games began releasing The Walking Dead episodic adventure video game.

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