E-Commerce Education In China

E-Commerce Education In China

Chen Juhua (ZhongShan (Sun Yat-Sen) University Guangzhou, PR China), Hu Yong (ZhongShan (Sun Yat-Sen) University Guangzhou, PR China) and Wang Wei (ZhongShan (Sun Yat-Sen) University Guangzhou, PR China)
Copyright: © 2004 |Pages: 13
DOI: 10.4018/jeco.2004040106


This paper introduced the development of e-commerce education in China within the framework that the advantages, development, and education of e-commerce are functionally interactive. The first part of the paper is dedicated to explaining the advantage of e-commerce as well as the present situation and prospects of e-commerce in China. Then, the next two sections are focused on reporting the rapid progress of e-commerce education and its limitation in China. Next, we analyze its irrationality according to our sampling survey on e-commerce specialized courses in China. The final section is mainly to design the knowledge structure for e-commerce applied professionals combined with our teaching experiences, understanding of e-commerce development, and analysis of typical position setting in e-commerce enterprises within two principles of the requirements of markets and the professional character of e-commerce.

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