Competing With BI and Analytics at Monster Worldwide

Competing With BI and Analytics at Monster Worldwide

Alex Schick (Monster Technologies, USA), Mark Frolick (Xavier University, USA) and Thilini Ariyachandra (Xavier University, USA)
Copyright: © 2012 |Pages: 13
DOI: 10.4018/jbir.2012070103
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Abstract

In the face of stiff competition, many organizations turn to business intelligence tools to successfully compete in the marketplace. However, successfully implementing and growing a business intelligence solution to combat market pressure is an arduous task. The stages of growth models present one approach that could guide organizations in the implementation and growth of successful business intelligence (BI) efforts. At Monster.com, upper management chose to design and implement a business intelligence framework to compete in the online job search arena. While the progressive steps that led to Monster’s successful BI solution did not strictly follow established BI stage models, it helped the company effectively steer clear of competition and remain a major player in the online job search marketplace.
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2. Business Intelligence

Today organizations compete in a hyper competitive business environment characterized by a massive influx of data. Information has gained significance as a key resource in organizations and it is undisputed that effective information use is a source of major competitive advantage (Bucher, Gericke, & Sigg, 2009). In this dynamic environment, business intelligence (BI) is seen as a critical solution that will help organizations leverage information to make informed, intelligent business decisions to survive in the business world (Jordan & Ellen, 2009). BI describes the concepts and methods used to improve decision making using fact based systems (Watson & Wixom, 2007).

Using BI initiatives, businesses are gaining insights from growing volumes of data generated by applications such as customer relationship management, supply-chain management, and web analytics. BI enables access to diverse data, manipulation and transformation of these data, and provide business managers and analysts the ability to conduct appropriate analyses and perform actions (Turban, Sharda, Aronson, & King, 2008). As such, organizations are eager to adopt these technologies to take advantage of the power of BI. BI is seen as a critical solution that is a necessity to survive in the business world (Bucher, Gericke, & Sigg, 2009). According to a survey of over 4000 Chief Information Officers conducted by Gartner Group, revealed that business intelligence is rated as the number one technology priority in organizations (Strange, 2009). A similar survey of CIO’s by IBM revealed that BI is the top visionary plan for enhancing enterprise competitiveness (IBM, 2009).

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