A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion

A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion

Alexander Y. Yap (Elon University, USA), Jayoti Das (Elon University, USA), John Burbridge (Elon University, USA) and Kathryn Cort (North Carolina A&T State University, USA)
Copyright: © 2006 |Pages: 22
DOI: 10.4018/jgim.2006070102
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Why are some countries successful with e-commerce while others flounder? The purpose of this article is to study the impact of technology, cultural, and socio-economic factors on the global diffusion of e-commerce. While past studies have focused on technology reasons alone, this research includes cultural and socio-economic factors as well. Having access to the Internet does not necessarily translate to e-commerce usage. Fundamentally, culture and socio-economic factors are pivotal in bridging the gap between Internet usage and e-commerce diffusion. The objective is to provide a model that quantifies the aggregated influences of all factors on global e-commerce diffusion. A cross-country regression model analyzes the determinants of e-commerce diffusion and the results used in a cluster analysis to provide further evidence that the propensity for e-commerce depends on the interplay among the different factors. The results can provide firms with an improved understanding of strategies to employ while implementing e-commerce.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 26: 4 Issues (2018): 1 Released, 3 Forthcoming
Volume 25: 4 Issues (2017)
Volume 24: 4 Issues (2016)
Volume 23: 4 Issues (2015)
Volume 22: 4 Issues (2014)
Volume 21: 4 Issues (2013)
Volume 20: 4 Issues (2012)
Volume 19: 4 Issues (2011)
Volume 18: 4 Issues (2010)
Volume 17: 4 Issues (2009)
Volume 16: 4 Issues (2008)
Volume 15: 4 Issues (2007)
Volume 14: 4 Issues (2006)
Volume 13: 4 Issues (2005)
Volume 12: 4 Issues (2004)
Volume 11: 4 Issues (2003)
Volume 10: 4 Issues (2002)
Volume 9: 4 Issues (2001)
Volume 8: 4 Issues (2000)
Volume 7: 4 Issues (1999)
Volume 6: 4 Issues (1998)
Volume 5: 4 Issues (1997)
Volume 4: 4 Issues (1996)
Volume 3: 4 Issues (1995)
Volume 2: 4 Issues (1994)
Volume 1: 4 Issues (1993)
View Complete Journal Contents Listing