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Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Zhongxian Wang (School of Business, Montclair State University, Upper Montclair, NJ, USA) and Ruiliang Yan (Department of Marketing & Management, Texas A&M University, Commerce, TX, USA)

Source Title: International Journal of Information Systems and Social Change (IJISSC) 3(4)

DOI: 10.4018/jissc.2012100107

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