MLA
Verma, Harsh V., et al. "Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking." IJCRMM vol.3, no.4 2012: pp.1-15. http://doi.org/10.4018/jcrmm.2012100101
APA
Verma, H. V., Kainth, J., & Gupta, P. (2012). Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking. International Journal of Customer Relationship Marketing and Management (IJCRMM), 3(4), 1-15. http://doi.org/10.4018/jcrmm.2012100101
Chicago
Verma, Harsh V., Jyoti Kainth, and Priya Gupta. "Consumer Perceived Value and Brand Loyalty: A Study of Retail Banking," International Journal of Customer Relationship Marketing and Management (IJCRMM) 3, no.4: 1-15. http://doi.org/10.4018/jcrmm.2012100101
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