MLA
O'Reilly, Kelley, and Karen M. Lancendorfer. "Consumers as “Integrators” of Marketing Communications: When “Like” is as Good as “Buy”." IJEBR vol.9, no.4 2013: pp.1-15. http://doi.org/10.4018/ijebr.2013100101
APA
O'Reilly, K. & Lancendorfer, K. M. (2013). Consumers as “Integrators” of Marketing Communications: When “Like” is as Good as “Buy”. International Journal of E-Business Research (IJEBR), 9(4), 1-15. http://doi.org/10.4018/ijebr.2013100101
Chicago
O'Reilly, Kelley, and Karen M. Lancendorfer. "Consumers as “Integrators” of Marketing Communications: When “Like” is as Good as “Buy”," International Journal of E-Business Research (IJEBR) 9, no.4: 1-15. http://doi.org/10.4018/ijebr.2013100101
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