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Technological innovation and Internet development has had a revolutionary impact on the development of the hotel industry. With the development of smart tourism (Li, Hu, Huang, &Duan, 2017), the Internet and technological innovation in the hotel industry have begun to play a more important role. The Internet and other emerging information technologies widely used in the hospitality industry for marketing, booking, and evaluating customer complaints and recommendations have greatly contributed to the development of the industry as a whole (Xisan, 2009). At present, information technology in the hospitality industry is mainly applied to areas such as website design and quality assurance (Seyhmus, & Yakup, 2006; Rob & Catherine, 2006), online booking (Woo & Dong, 2004; Sherrie, Hubert & Thomas, 2001), e-commerce and procurement (Silvia, Abella, Sophie, & Angel, 2004; Tanvi, Clark, & Wesley, 2007; Chih, Schwartz & Patrick, 2010), network marketing and branding (Siu & Alastair, 2004; Hashim, 2007), etc.
The rapid development of the Internet has had a profound impact on human production and life (Rathore, Anand, Ahmad, & Jeon, 2017; Salahuddin & Gow, 2016; Gulbahar & Yildirim, 2015). Investment in new technology has brought about high productivity and rapid economic growth (Adak, 2015). The use of Internet technology has become one of the most important global strategies (Miltiadis, Vijay, & Ernesto, 2017). At present, the Internet has been completely integrated into the hotel industry. Since 1980, information and communication technology has changed the hotel industry's strategic decisions and actual business. Internet technology is a powerful tool for communication and marketing and can help the hotel achieve online information sharing and online transactions (Wang, Law, & Hung, 2014). From customer accommodation booking, catering reservations, and network reviews to hotel internal management, most functions are inseparable from the Internet technology. The Internet has made significant changes to the hotel business model. The role of technological innovation in the hotel industry centers around reducing operating costs, increasing profitability, improving customer service quality, improving operational efficiency, improving distribution capacity and interacting with customers (Law, Leung, Au, & Lee, 2013). As a result, information technology has had a great impact on hotel productivity, marketing methods and organizational performance improvements (Enz, 2012). Therefore, how can the hotel industry better utilize the role of the Internet and new technologies to improve the efficiency of star hotels to achieve sustained and healthy growth? Solving this important issue has become a concern of both the hotel industry and local government efforts.