Coupling Coordination of Internet Development, Technology Innovation and Star Hotel Efficiency

Coupling Coordination of Internet Development, Technology Innovation and Star Hotel Efficiency

Wenqi Ruan (College of Tourism, Huaqiao University, Quanzhou, China) and Yongquan Li (Research Center of Tourism and Hospitality Management, College of Tourism, Huaqiao University, Quanzhou, China)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/IJSWIS.2019070104

Abstract

The research on the relationship between the three systems of internet development, technology innovation and star hotel efficiency for the development of the regional hotel industry provides a reference for this article. Based on the coupled coordination model, the authors analyze the evolutionary relationship between the three systems using the spatiotemporal dimension. The study draws the following conclusions. (1) In the 31 Chinese provinces examined, internet development and technological innovation have a high relevance, and there is a trend in these systems of decline from east to west in the three-ladder distribution. (2) The development trend of star hotel efficiency first rose and then fell, which shows its susceptibility to national policy. The spatial pattern reflects high efficiency in eastern and western China and low efficiency in the central area. (3) Among these characteristics, the comprehensive efficiency and pure technical efficiency of the star hotels in the eastern region are the highest, while the scale efficiency is highest in the western region. (4) The degree of coupled coordination maintains stability overall despite fluctuations, with the overall direction being toward healthy development. The system coupling coordinated development is complex and diverse, and the coupled coordination span is large, with the coupled coordination degree decreasing gradually from east to west in spatial distribution.
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Introduction

Technological innovation and Internet development has had a revolutionary impact on the development of the hotel industry. With the development of smart tourism (Li, Hu, Huang, &Duan, 2017), the Internet and technological innovation in the hotel industry have begun to play a more important role. The Internet and other emerging information technologies widely used in the hospitality industry for marketing, booking, and evaluating customer complaints and recommendations have greatly contributed to the development of the industry as a whole (Xisan, 2009). At present, information technology in the hospitality industry is mainly applied to areas such as website design and quality assurance (Seyhmus, & Yakup, 2006; Rob & Catherine, 2006), online booking (Woo & Dong, 2004; Sherrie, Hubert & Thomas, 2001), e-commerce and procurement (Silvia, Abella, Sophie, & Angel, 2004; Tanvi, Clark, & Wesley, 2007; Chih, Schwartz & Patrick, 2010), network marketing and branding (Siu & Alastair, 2004; Hashim, 2007), etc.

The rapid development of the Internet has had a profound impact on human production and life (Rathore, Anand, Ahmad, & Jeon, 2017; Salahuddin & Gow, 2016; Gulbahar & Yildirim, 2015). Investment in new technology has brought about high productivity and rapid economic growth (Adak, 2015). The use of Internet technology has become one of the most important global strategies (Miltiadis, Vijay, & Ernesto, 2017). At present, the Internet has been completely integrated into the hotel industry. Since 1980, information and communication technology has changed the hotel industry's strategic decisions and actual business. Internet technology is a powerful tool for communication and marketing and can help the hotel achieve online information sharing and online transactions (Wang, Law, & Hung, 2014). From customer accommodation booking, catering reservations, and network reviews to hotel internal management, most functions are inseparable from the Internet technology. The Internet has made significant changes to the hotel business model. The role of technological innovation in the hotel industry centers around reducing operating costs, increasing profitability, improving customer service quality, improving operational efficiency, improving distribution capacity and interacting with customers (Law, Leung, Au, & Lee, 2013). As a result, information technology has had a great impact on hotel productivity, marketing methods and organizational performance improvements (Enz, 2012). Therefore, how can the hotel industry better utilize the role of the Internet and new technologies to improve the efficiency of star hotels to achieve sustained and healthy growth? Solving this important issue has become a concern of both the hotel industry and local government efforts.

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