COVID-19 and Implementing E-Mental Health Using the VRIO Strategic Planning Framework

COVID-19 and Implementing E-Mental Health Using the VRIO Strategic Planning Framework

Irvin Moore
Copyright: © 2022 |Pages: 12
DOI: 10.4018/IJeC.299005
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Abstract

Coronavirus has disrupted normalcy for communities and businesses across the globe. With massive shutdowns across the world, organizations were forced to assess their business operations and determine how to sustain in such turbulent times. Mental health clinics faced equivalent barriers as the structure of engaging with clients in a face to face setting was similarly disrupted. The implementation of e-mental health structures were clear targets of change as clinics needed to continue to serve the mentally fragile. Strategic planning calls for thoughtful collaboration, collection, and consideration of the necessary adaptations to meet the mission and vision of the organization. Strategic frameworks like the Value, Rarity, Imitability, and Organization are useful tools for mental health clinics to plan on shifting their operations from an in-person to a virtual environment.
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Objective Of The Research Investigation

The approach is an action research case study that uses an organizational development (OD) framework. According to Stringer and Genat (2004), Action is a method well suited for organizational development consulting. An organizational development action research intervention has a combination of the following steps:

  • 1.

    Identify a problem

  • 2.

    Develop questions that help in understanding the nuances and complexities of the problem

  • 3.

    Assess the dynamics of the problem and collect data.

  • 4.

    Evaluate the data and engage in engage in a level of impact analysis

  • 5.

    Combine data analysis with that from professional literature

  • 6.

    Develop strategies, solutions, and alternatives

  • 7.

    Take informed action or craft specific plans for action (Stringer & Genat, 2004)

Get Moore Out of Life Therapeutic Alliance (GMOLTA) is a mental health medical group that does group and individual therapy appointments for clients. As a result of COVID 19, the organizational revenue declined by 80% because patients could not physically come into the office for services. This case analysis will outline the major physical and environmental implications for COVID-19, explore the literature on mental health need and the associated challenges, and outline GMOLTA’s development of a comprehensive strategic plan using the Value, Rarity, Imitability, and Organization (VRIO) framework to mitigate those challenges and embrace an e-mental health operational structure.

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Key Organizational Issues

As an outpatient mental health clinic utilizing both individual and group psychotherapeutic modalities, the services provided by Get Moore Out of Life Therapeutic Alliance (GMOLTA) had been vastly disrupted based on high rates of COVID infection, fear, and the inability to conduct business as usual due to safety concerns. In addition to the significant impacts COVID19 had on treatment compliance, the organizational reality is that if services could not be billed to third-party payers, the agency could not bring in sufficient revenue to sustain. Moreover, initial steps were made to pilot telehealth services, but limitations in reimbursement rules inhibited a complete and robust infrastructure for these services to be implemented.

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