COVID-19 Misinformation and Polarization on Twitter: #StayHome, #Plandemic, and Health Communication

COVID-19 Misinformation and Polarization on Twitter: #StayHome, #Plandemic, and Health Communication

Rebecca Godard, Susan Holtzman
Copyright: © 2021 |Pages: 18
DOI: 10.4018/IJSMOC.2021010102
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Abstract

This study investigated polarization on Twitter related to the COVID-19 pandemic by examining tweets containing #Plandemic (suggests the pandemic is a hoax) or #StayHome (encourages compliance with health recommendations). Over 35,000 tweets from over 25,000 users were collected in April 2020 and examined using sentiment and social network analyses. Compared to #StayHome tweets, #Plandemic tweets came from a more tightly connected network, were higher in negative emotional content, and could be sub-divided into specific categories of misinformation and conspiracy theories. To evaluate the stability of users' COVID-related perspectives, the prevalence of pro- and anti-mask sentiment was measured in same users' tweets approximately four months later. Results revealed substantial stability over time, with 40% of #Plandemic users tweeting anti-mask hashtags compared to just 2% of #StayHome users. Findings demonstrate COVID-related polarization on Twitter and have implications for public health interventions to quell the propagation of misinformation.
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Introduction

Social media has become increasingly popular over the past two decades, with current statistics indicating that 2.65 billion people worldwide use at least one social media platform (Clement, 2019a). One popular platform is the microblogging site Twitter, which allows users to disseminate short messages to other users. Twitter has approximately 330 million active users, including 1 in 5 adults in the United States (Clement, 2019b; Hughes & Wojcik, 2019). According to a 2019 survey, 71% of Twitter users get news from the site and 42% use the site to discuss politics (Hughes & Wojcik, 2019). Twitter has also become a popular site for sharing and discussing science and science policy (Anderson & Huntington, 2017; Su et al., 2017). In the context of the COVID-19 pandemic, a number of major health organizations, such as the Center for Disease Control and Prevention and the World Health Organization, have launched social media campaigns to communicate with the general public about the nature of the novel coronavirus, current numbers of cases and deaths, public health recommendations, and other pertinent information (Merchant & Lurie, 2020). Due to the rapidly developing nature of the pandemic and widespread recommendations to reduce in-person social contacts, social media sites such as Twitter have also become an attractive means of sourcing and sharing pandemic-related information among the general public (Limaye et al., 2020).

Recent research has raised concern about polarization on Twitter, a phenomenon that occurs when users primarily interact with others who share their views within insular communities (Conover et al., 2011). Polarization produces social networks of users who share similar views and who are more likely to interact with one another than with other users. These networks are distinct from formal online groups in that they form organically through users’ online behaviors (e.g., engagement with others’ posts) and lack a defined structure or organization. Polarization can contribute to a number of negative outcomes, including the proliferation of false information and resistance to outside influence. A swell of misinformation (i.e., false information) related to COVID-19, including conspiracy theories, has already been documented on Twitter (Kouzy et al., 2020), raising concerns that this may be dissuading people from following the recommendations of health experts (Limaye et al., 2020). At the same time, there is a dearth of research on social networks that share COVID-related misinformation on Twitter. The overarching aim of the current study was to examine the characteristics of these networks using social network and sentiment analyses.

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