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Top1.0 Introduction
Ever advancing technology has contributed significantly in revolutionising the process of food delivery service ordered through mobile app and online. The new technology has played immense role in satisfying ever increasing and changing customer’s desire. It has enabled the accessibility and availability of wide range of prepared food based on the customer’s taste and preference, has changed the lifestyle. Slowly and gradually the regular use of technology has increased the dependency as it has moved the service provider closer to its customer, right up to the doorstep. The nationwide search for convenient ways of purchasing involving lesser cost and effort are making the citizens to drastically shift in favour of online ordering. Convenience of consumer is the point of attraction as it simplifies the process and make the process simple as few clicks on latest gadgets and devices like tablets, or laptops. In this mobile world, where everything is just a click of mouse away, life has never been so easy and simple where everything is available online. Being a multi- billion dollar industry,the food industry is growing at a quick pace than any other industry now a day. Quickly realising the opportunity, the experts are making serious effort in developing effective, efficient and user-friendly apps and software for the convenience of both service provider and the consumer. The technology is helpful not only for order and service delivery but also in managing efficient billing system. Continuing with the trend, the introduction of the tech-freaks with more advancement in the restaurant software has given high hope for rise and flourish of restaurant sale.
Food industry is a global industry and people around the world wish to have various tastes available around the globe. Technology has enabled consumer to be more aware of the availability. Though food is a necessity for survival, but it has become more than just survival and essential part of lifestyle. Its demand is continuously increasing and will never sink. More and more restaurants are coming up with different concepts and adapting pioneering techniques for attracting and reaching out to the potential customers. Online food ordering system techniques have made strides in simplifying tasks for restaurants as well as the customers. Recent report suggests that 60% of millennial order food through their desktops and 40% prefer ordering via their mobile. This transformation in food ordering system is due to the level of comfort and ease encountered by the customers when ordering via apps instead of calling. Another reason for ordering via online apps is that the orders get coupled with coupons or promotional offers. Apart from this, the time engaged in delivery of food and related functions as a worthy reason for customers when no plans on what and where to eat is readily available with them. It is a well-established fact that the online order are at its peak during lunch dinner time, and it highlights convenience of customers.
Therefore, this current study investigates the relationship impact amid customer loyalty and satisfaction with mobile app design quality-comprising of info quality, safety, privacy and safety in payment arrangement as well as service quality comprising of courtesy, responsiveness, delivery process system, and reliability as critical factors for satisfying customers and increasing their loyalty in favour of online food service providers. On this backdrop, the paper showcases the literature that integrate the factors determining conceptual model and tested five hypotheses. In the later result with help of AMOS software are proposed and the goodness of fit is highlighted. Theoretical and practical implications are also included later in the paper.