Data Breach on Consumer Behavior

Data Breach on Consumer Behavior

Ruimin Chen
DOI: 10.4018/IJOCI.2019100101
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Abstract

Big data is now affecting the daily lives in many different areas, such as payment system, online shopping, health services and so forth. There has no doubt that big data is able to make the lives of people more convenient to a certain extent, but it can also threaten privacy security in the meantime. In order to explore the hazardous effects of data breach on consumer behavior and understand how netizens act and feel when experiencing it, a questionnaire was completed by 110 participants. This article will demonstrate the primary issues on potential security risks on big data, especially the effects of data breach on consumer behavior by discussing the causes, solutions and ethical concerns.
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2. Literature Review

Internet traffic is like the water flowing through pipes. However, with the development of Internet, there are too many things mix with the internet traffic, thus, it becomes impure and unhealthy, such as attack requests. Ideally, we hope that the Internet traffic is clean and healthy in the future. According to the paper, A Resiliency Framework for an Enterprise Cloud (Chang et al., 2016), a resilient software system should be developed with the architectural framework of CAAF, which stands for Cloud Computing Adoption Framework. CAAF framework is one of the emerging services for cloud computing, it can be used to avoid hacking, unauthorized access or other actions with improper intentions. And the paper also states that this particular service will be invested by more organizations in the near future to ensure both the employees’ and clients’ Internet security. Additionally, a relevant survey has to be conducted and the feedbacks from the respondents are really useful, and all the users’ requirements are essential for building up the CAAF framework. In other words, a large-scale survey can be performed to ensure what companies or managers exactly need and the trends in the markets.

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