Digital-Based Incubator Framework Modelling for University

Introduction

The creative economy as a pillar of the future economy requires creativity to drive innovation on creating higher added value (kominfo.go.id, 2015). Regarding to this statement, the Indonesia government has given a considerable attention to the creative economy, especially those related to the digital economy. This happen due to the changes in business trends into digital transactions which are happening in various countries, including Indonesia. The government even published a package of economic policies on e-commerce roadmap to encourage this matter. This map is expected to be able to encourage the creation, innovation, and invention of new economic activities among the young generation, also the micro, small, and medium enterprises scale of industry (fa.go.id, 2017).

The creative economy shows great potential in the micro, small, and medium-sized enterprises with an achievement of 850 trillion annually with approximately 15 million workers involved (Nordiansyah, 2017). In order for this value to grow continuously, the young generation play an important role and they have to change the mindset from a “job seeker” into the “employment creator” (Rahayu, 2017). With these facts, universities are expected by the government to become the strategic tool to encourage it by producing new entrepreneurs (Julianto, Pramdia Arhando, 2017). Business incubators are required to foster entrepreneurial interest at every university (Maskartini, 2017). Regard to this expectation, the government then encourages the universities to begin on implementing the business incubator concepts, even providing the grant programs for the technology business incubation. In the technology business incubation grant programs guidelines, it is written that by the business incubation existence, several things such as technological innovation results commercialization and the beginner technology-based companies development are likely to be achieved (Ristekdikti, 2017). It means that the research results will not limited to publication only, but can be forwarded to commercialization level thus it can be implemented in real life.