Possibly the biggest cause of confusion surrounding the digital economy is the lack of a commonly understood definition according to Ahmad and Ribarsky (2018). What appears to be a consensus is in relation to digitisation according to the authors – referring to the encoding of information or procedures into binary bits that can be read and manipulated by computers and that can take many forms such as the translation of analogue measurements; encoding business and industrial processes; voice over internet protocol (VOIP); social networks as alternatives to face-to-face interactions and so on. Collectively, the changes produced by the different forms of digitisation and the effects on economic and social activity constitute digitalisation (Ahmad and Ribarksy, 2018).