Digital nudging is grounded in behavioral economics research and is derived from the libertarian paternalism theory. Thaler and Sunstein (2003) described nudging as “[…] an approach that preserves freedom of choice but that authorizes both private and public institutions to steer people in directions that will promote their welfare” (p. 179). In past years, research has evolved toward digital phenomena. The adoption of the nudging theory is described by Weinmann et al. (2016) as the use of user-interface design elements to guide people’s behavior in digital choice environments.