Digital Sharing Economy

Digital Sharing Economy

Vardan Mkrttchian (HHH University, North Ryde, Australia) and Yulia Vertakova (Southwest State University, Kursk, Russia)
Copyright: © 2019 |Pages: 14
DOI: 10.4018/IJIDE.2019040103
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The modernization of traditional manufacturing industries and service industries, organization of trading and purchasing procedures, related financial and logistics operations, changes in consumption patterns in the presence of thorough penetration of information technologies and digitalization of economic processes creates the basis for forming new markets and new conditions of their operation. One of the effects of global technological changes and digitalization of consumer experience was the development of a new form of trade and property relations – a share economy. Reorientation of consumer behavior from purchasing to sharing, exclusion of intermediaries from a “client – contractor” chain, strengthening the role of online reputation and self-regulation of the community to ensure the quality of services revolutionize a business model in many areas. Digital share economies will evolve and transform over the next few years. In this regard, it becomes important to study the essence, principles of functioning, and development of new business models.
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Currently, digital economy is included in the list of main directions of strategic development of Russia and many foreign countries. At the governmental level, the aim of creating conditions for deep system digitalization of life and economic order in Russia is outlined (Vertakova et al., 2016). The development of digital economy can influence the internal and external business environment, its behavior models, but today it is still difficult to implement such models in practice. In any case, the technology itself which makes it possible to build digital control models, has not yet reached the required level of maturity and continues to develop (Plotnikov et al., 2017).

The combination of conditions and factors of information globalization has led to the formation of new economic realities, commonly called “digital economy”, the formation intensity of which is different for individual countries. Big data and digital technologies lead to high-speed decision-making, communication with buyers or suppliers and control, both on the demand side and on the supply side (Vertakova and Plotnikov, 2016). The economy has gradually moved away from the traditional model of centralized organizations, where large operators, often being dominant, are responsible for providing services to a group of passive consumers.

Until now, scientists and practitioners have not formed a consensus on the essence of the digital share economy: some consider it an effective platform for transactions within a network that unites equal participants, while others see it as a source of corruption and shadow cash flows, and other negative events that hinder economic growth. Despite this, none of the economists will deny that share economy has great prospects and it already has a significant impact on global economic processes.

The aim of the present study is to substantiate the essence, peculiarities and features of digital share economy, as well as to determine the directions of its development in Russia. The study was carried out based on materials describing the development of this concept both in the whole world and its spread in the Russian economy.

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