Disaster Crisis Communication Innovations: Lessons Learned From 2011 Floods in Thailand

Disaster Crisis Communication Innovations: Lessons Learned From 2011 Floods in Thailand

Shubham Pathak
DOI: 10.4018/IJDREM.2019070101
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Abstract

Disaster crisis communication is essential for providing adequate and successful disaster management process during disaster events. This article analyses the disaster communication in Thailand during the 2011 floods. The newspapers and government agencies found it difficult to provide timely and accessible flood information to the public. The methodology involves qualitative analysis of the data collected by questionnaire survey, key informant interviews and print news headlines from three leading newspapers in Thailand. The article involves adoption of structuration theory for analyzing the severe implication and inadequate crisis communication in Thailand during 2011 floods. The findings include the gaps in the disaster communication systems at the government level towards the local community. There is a need to provide user friendly disaster communication system to assist in resilient communities. All channels of communication including television and media, smartphones, open source data and social media must be incorporated in a comprehensive disaster communication system.
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2011 Thailand Floods

The 2011 Thailand floods were one of the costliest disasters in the history of Thailand. Several natural as well as human induced factors contributed towards the enhanced impacts of 2011 floods. It was estimated the total economic damage from 2011 floods was over 46 billion USD and social impacts extended to several north and all of the central provinces in Thailand (World Bank, 2012). The industrial sector was among the hardest hit with implications towards global losses due disruption in the supply chain management.

The major impacts of 2011 Thailand floods were borne by almost every sector of the economy including public and private sectors. The losses were felt all over the globe with Small and medium Enterprises inundated and disruptive supply chain management. For example, the shortages of Hard Disks in USA due to 2011 Thailand Floods. Likewise, the large-scale enterprises lost millions of dollars due to inundation of warehouses and company premises. For example, the inundation of the car manufacturing companies such as Honda in Ayutthaya province which led to submergence of several new cars at the showroom and warehouse leading to gigantic economic losses to the company.

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