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In each country, the young people are facing formidable ultimatums related to finance and economy. Huge decrease in Gross Domestic Product (GDP) in many European and Asian countries is the worst for the slum. Due to this deplorable situation of the economy, there is only a decline in the creation of new jobs, there has also been a decrease in existing jobs (Manohar et al., 2014). So as an aftermath, for recent graduates, the rate of unemployment has increased due to a decrease in employment rates. The consequences of economic crises and job losses are pushing fresh graduates from different disciplines into e-business trends. Adoption of such systems allows fresh graduates to gain greater access to the globe, communicate with potential customers and suppliers, and information exchange.
The advent of information technology in the mid-nineties provided every person who was wishing to expand and transform business processes with a great opportunity (Apăvăloaie, 2014). However, the initial enthusiasm did not take long to be converted into doubt because most people were unaware of the utilities and processes of the system. Now, people are depending more on facilities provided by the internet and internet technologies are increasing (Snieska et al., 2015). So, in youth, e-business activities are becoming popular. e-business applications provide opportunities to improve data exchange, facilitate business processes and consequently reduce costs (Papadourakis, 2010, Zhu, Zaho, & Bush, 2020).
e-business plays an important role in the creation of employment opportunities. In a developing country like Pakistan, the need for such system has been increased due to insufficient job opportunities to fresh graduates of multiple disciplines, particularly after Covid-19 eruption. An increase in unemployment led to an inclination towards e-business. WTO (2001) claims that distribution of business information and sale have been revolutionized by the internet. Covid-19 has increased the need to transform traditional business to e-business (Naab & Bans-Akutey, 2021). Regardless of the fact, there are many hindrances in developing countries, which seriously obstruct e-business growth, even then it has the potential to provide many opportunities (Alyoubi, 2015). Recent research shows that despite technological advancement, most individuals hesitate to start e-business practice due to different factors. The purpose of the present study is to explore those motivational factors which influence e-business adaptation or can influence fresh business graduates towards e-business.
This paper has been organized as follows: next (second) section provides literature review (intention to set up a business, professional attraction, networking and support, online information availability, self-reliance, awareness of technology) and its relationship with e-business adoption. Based on literature, the hypotheses of study are developed, and theoretical framework is proposed. The third section outlines the research methodology, while the fourth section consists of results and findings of the study. The fifth section comprises the discussion, conclusion, future research directions and the implications of the study.