E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence

Significance Of The Study

Al-Weshah et al. (2011) stated that e-business is a general term to describe all electronic issues that are used in different businesses to build relationships with customers and other parties. More specifically in small businesses, there is shortage in staff skills or time to implement online applications.

Electronic marketing is a new and not well-established concept, however, e- marketing applications are used by different industries. Recently, the new concept applications are adopted by firms to market their products and share new products ideas and information over internet networks. Internet adoption has been investigated the by researchers, practitioners, policy makers, and different types of users (Gohary, 2012). Moreover, e-marketing has emerged as a new marketing medium and businesses are increasingly adopting its applications to support their marketing efforts and activities. Majority of people can easily access internet using PCs, Laptops, 3G and 4G services on mobile devices, internet can be accessed by any person who is using smart mobiles. The massive growth of internet and information technologies provide signals towards the necessary need of internet usage as a marketing tool for different activities (Ali et al., 2015).