eBusiness: Critical Success Factors

eBusiness: Critical Success Factors

Neeta Baporikar (University of Pune, Maharashta, India)
DOI: 10.4018/ijsita.2014100102

Abstract

Internet has made a spectacular impact on all organization, creating completely new challenges on one hand and on the other offering entirely new conveniences. Through the establishment of digital networks, a considerably faster and less expensive way is created to exchange information with others. Moreover spatiotemporal borders disappear. Hence, entirely new business models are being developed and companies are discovering completely new strategies to gain competitive advantage in this information age. Traditional economies defined by regions and countries have shifted to more globally oriented markets. As the convergence of information, communication and technology (ICT) becomes imperative, global collaboration will drive modern management, making it indispensable to understand the critical success factors (CSFs) of doing it the e-way. Through in depth observation and desk analysis the paper aims to identify and understand the critical success factors vital for the success of eBusiness in these networked economies.
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General Perspective Of The Ecommerce And Ebusiness

According to Turban et al. (2005, p.4) eCommerce is the realization of all business activities realized via computer networks. eBusiness in contrast does not only include the buying and selling process but everything else like e.g. the customer service, the corporation with suppliers and every internal process of the organization handled via an established digital network. Dell was the first company that was using the direct-marketing business model to sell such an expensive good like a PC directly to its customers without the intermediation of a reseller (Turban et al., 2005, pp. 2–3). The term “eBusiness” has a very broad application. It can describe companies operating in the ICT producing sectors as well as new emerging sectors and industries such as in the area of digital content. However, at a more fundamental level, the term eBusiness also describes the application of information and communication technologies to business processes in all sectors of the economy to reduce costs, to improve customer value and to find new markets for products and services. It is in this sense the term is interpreted this chapter.

The paper is intended to form the basis of a new eBusiness strategy aimed at encouraging and assisting businesses, across all sectors of the economy, to use ICTs in a way that will maximize their competitive advantage. Effective use of ICTs by enterprises is a key element in building competitiveness and for this understanding the critical success factors in eBusiness is crucial. Today eBusiness has emerged as a mainstream way to facilitate business transactions around the world. The definition of eBusiness is broad, and encompasses eCommerce and all means by which people transact with one another over the internet.

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