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Human asset is a key component of any organization and is core to its competitiveness and success. HR practices are designed to address job performance, task performance, organizational citizenship behaviour, productivity, affective and continuance commitment of its manpower to keep them engaged. The investment in people is one key area that lean organizations are focusing on (Maskell et. al., 2011).
Employee engagement is a key driver for organizational success (Lockwood, 2007). A strong engagement translates into retention of talent, foster customer loyalty, and improve organizational performance (Lockwood, 2007). It impacts productivity, profits, and customer satisfaction (Harter et. al., 2002), and make employees happier, satisfied, and more fulfilled. Organizations use employee's talent, knowledge, skills, and vigour. Knowing engagement levels of the enterprise workforce can impact success (Havill, 2010). Organizations assign competency based roles to cognitively, emotionally, and behaviourally invest employees in their work. Employees proactively use novel information to modify their work environment to stay engaged (Baker, 2011). Organizations are realizing that advancements will be fruitful only with wilful involvement of the employees. Concepts like OCB advocate that efficiency and productivity lie within the employees’ ability and commitment. The enterprises are solicitous in investing resources to improve engagement (Xu & Thomas, 2011) and prioritize employee involvement and empowerment (Maskell et. al., 2011). The resources invested are reckoned necessary for enterprises’ growth (Brás & Rodrigues, 2007) Enterprises are adopting techniques like gamification and persuasive technologies which impact people’s behaviour, motivate them, engage them and impact work environment (Herranz et. al., 2015).
Employee engagement may lead to vital job creation in Asian countries (Gallup, 2013). It is higher in double-digit growth organizations which exceed average industry growth (Markos & Sridevi, 2010). In a developing country like India, good engagement practices may increase organization’s efficiency to contribute towards holistic growth of economy.