MLA
Gupta, Priya, et al. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry." IJCRMM vol.4, no.2 2013: pp.51-76. http://doi.org/10.4018/jcrmm.2013040104
APA
Gupta, P., Singh, K., & Kainth, J. (2013). Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry. International Journal of Customer Relationship Marketing and Management (IJCRMM), 4(2), 51-76. http://doi.org/10.4018/jcrmm.2013040104
Chicago
Gupta, Priya, Kanhaiya Singh, and Jyoti Kainth. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry," International Journal of Customer Relationship Marketing and Management (IJCRMM) 4, no.2: 51-76. http://doi.org/10.4018/jcrmm.2013040104
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