Entrepreneurial innovative network and the design of socio-economic neural system

Entrepreneurial innovative network and the design of socio-economic neural system

Olga Tikhomirova (National Research University ITMO, Saint Petersburg, Russia)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/IJSDA.2020040105
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This article aims to establish how an idea becomes an innovation and how creativity, collective dynamics, and information are interconnected. The results of the study showed that the emergence of innovations is closely connected with collective collaboration, and that it is impossible outside of group dynamics. The process of self-organization and collective decision-making is realized through a synergistic interaction, which then transforms into the so-called “information laser” and serves as a basis for the emergence of innovation. Both individuals (as persons and as separate entrepreneurs) are the elements of the innovation system and the actors of the artificial neural network–socio-economic neural systems (SENS-systems). These systems act through self-organization and corporate collaboration, and the efforts of each element are amplified through the interaction with the other elements. The model of the SENS-systems can explain how the individual idea transforms into innovation and spreads throughout the world.
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Innovation And Creativity. From Individuals To Organizations, From Competition To Interaction

Creativity is usually understood as a process of generating ideas, designing something new, and producing an invention. Traditionally, this process ends up with a novelty that has some value and importance (Amabile, 1996a). As the character of the interaction and relationship between elements has a direct effect on creativity, creativity and social network theories can be integrated (Perry-Smith, 2006). It is obvious that strength of relationships, network position, and external ties could affect individual creative contributions. Some researches consider creativity, productivity, and innovation as a whole concept (Amabile, 1996b). Creativity is not directly related to a specific solution or product. Therefore, the result of creativity is not identical to innovation. Creativity is the sphere of entrepreneurship, because entrepreneurial thinking is based on new ideas about a new product, technology, materials, and methods. The development of innovation can also be studied as a combination of the management of innovation and the decision-making processes within the firm (Izadi et al., 2013). Also, creativity is one of the factors of entrepreneurial success (Baron & Tang, 2011; Cardon et al., 2013; Gielnik et al., 2012).

However, how does individual creativity form organizational innovation? What is the role of individuals in innovation processes?

Literature research highlights that creativity has an important role in the organizational context (Woodman et al., 1993) or in interpersonal networks (Bissola & Imperatori, 2011; Lingo & O'Mahony, 2010; Perry-Smith, 2006; Spelthann & Haunschild, 2011).

Creativity stops at the creation of ideas, while innovation is the implementation of the idea and its availability to all people: Customers, manufactures, distributers, and other entrepreneurs. Innovation is the idea that turns into reality.

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