Envy Sensitivity on Twitter and Facebook Among Japanese Young Adults

Envy Sensitivity on Twitter and Facebook Among Japanese Young Adults

Shogoro Yoshida (Osaka University, Suita, Japan) and Yoshinori Hijikata (Osaka University, Suita, Japan)
Copyright: © 2017 |Pages: 16
DOI: 10.4018/IJCBPL.2017010102
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Social media such as Facebook and Twitter have grown to be popular communication tools that, ironically, have a negative aspect of increasing users' opportunity to feel envy. In this study, the authors examine the difference in the envy sensitivity people feel when online using several different social media and offline from social media (Study 1) and the types of people who are sensible to envy (Study 2), analyzing data gathering through questionnaire survey. The authors target Facebook and Twitter in this survey. As the results, Study 1 shows that people's envy sensitivity differ between offline from social media, on Twitter and on Facebook. Study 2 shows that people's envy sensitivity when on social media differed by their demographic categories. They also find that some types of usage objectives and user actions on social media are correlated with envy sensitivity. The authors hope that their findings will contribute to understanding the envy on social media and will help people avoid or cope with their envy.
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Social media such as Facebook and Twitter have been widely used in people’s daily lives. People can register other users as their friends or follow other users to obtain their updates on social media. They can know how other users spend their lives or what other users are interested in these days. While social media has helped people to know others’ information and status updates, it has brought a negative aspect for them to feel unpleasant emotions like stress and depression while using social media (Boyd, 2006; Maier, Laumer, Eckhardt, & Weitzel, 2012; Muise, Christofides, & Desmarais, 2009; O’Keeffe & Clarke-Pearson, 2011).

It is well known that people tend to post their positive events and self-presentational contents on online networks (Ellison, Heino, & Gibbs, 2006), especially on social media (Bazarova, Taft, Choi, & Cosley, 2012; Page, 2012). This might cause people’s envy to others while browsing those contents. Envy is a negative feeling felt when people watch other people’s success and happiness. Smith and Kim (2007) said that “envy, the unpleasant emotion that can arise when we compare unfavorably with others, is a common experience for most people regardless of culture.”

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