Evolution of e-Sales as A Form of e-Entrepreneurship in Poland: An Analysis of Opportunities and Threats

Evolution of e-Sales as A Form of e-Entrepreneurship in Poland: An Analysis of Opportunities and Threats

Agata Mesjasz-Lech (Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/IJACI.2018040104

Abstract

Growth of e-sales is the effect of global economic problems, technological progress, especially in information technology and consumers' tendency towards on-line shopping. The main aim of the article is to recognise the tendencies in e-sales in Poland and the factors blocking it, and the other to identify the relationships between the evolution of e-sales and the application of computers in businesses. In the article, the elements of dynamics and relationships analysis were used, as well as statistical tests to verify hypotheses for two indexes of a structure. The analysis is for the period 2011-2015 and focuses on enterprises functioning in Poland, classified in economic sectors.
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E-Entreprenurship, E-Commerce And E-Sales

Purchaser buys a product with a particular customer service level included in the price. Nowadays, it is effective customer service that builds the competitiveness of enterprises (Kadłubek, 2012), and, accordingly, their productivity. Research has shown a positive relationship between Internet use and productivity increase (Anvari & Norouzi, 2016). The emergence of the internet in households and businesses also forced the change of entrepreneurial attitudes (Dabidian, Clausen, & Denecke, 2016; Lopes & Roy, 2015; Terzi, 2011). Appropriate use of modern technologies translates into the development of enterprises (Ščeulovs & Gaile-Sarkane, 2014), and breeds new business forms. The development and commonness of information technologies force businesses to implement them into their operation (Ziółkowska, 2013). What is more, the economic and migratory crisis cause increased financial outlays and the development of entrepreneurship of businesses (Kempa & Osyra, 2016). The above mentioned changes are the reason why businesses undertake e-entrepreneurship. It is legitimate to say that e-commerce is the process of emergence of a new company on the e-market (Jelonek, 2014). The process is strongly connected with the changes in the business external environment caused by the increased use of the Internet (Jelonek, 2015).

In view of the markets globalisation, the need to speed up the cycle of ordering goods and the information and communication technology accessibility, the development of entrepreneurship has become the logical answer to the customer services needs. E-commerce is a form of e-entrepreneurship. The spread of IT systems (Morganti, Seide, Blanquart, Dablanc, & Lenz, 2014) and technology (Aydına & Savrul, 2014), use of the Internet on a large scale (Choshin & Ghaffari, 2017) and increase of interest in online shopping (Xu, Munson, & Zeng, 2017) also thanks to the social networks (Busalim & Hussin, 2016; Odella, 2017) have contributed to its development. E-commerce is a collection of procedures which allow to conclude a deal through electronic means and appliances (Table 1).

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