Examples of the Impact of Collaboration in Creative and Technological Practices

Examples of the Impact of Collaboration in Creative and Technological Practices

Stuart Cunningham, Rae A. Earnshaw, Dan Berry, Peter S. Excell, Estelle Thompson
Copyright: © 2017 |Pages: 25
DOI: 10.4018/IJACDT.2017070104
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Over recent years, the creative industries have continued to flourish, especially in the UK, where its economic growth and impact has bucked trends of national decline. One of the most identifiable characteristics of the creative industries is the range and diversity of people who work in the field. As such, it includes employees from many disciplines working in collaboration to achieve organizational goals. It is this creative collaboration, with a rich level of technological support in the background, which is the focus of discussion. This article describes an analysis of collaborative practices, followed by the formation of a model that attempts to capture and explain the relationship between the key features. This model is then applied as a lens to a small case study of 63 technology–related employees' perceptions of their employer in three successful companies who were in the top 5 of the 2017 Fortune 500 list, with the intention of determining how well their experiences map to the model. It was found that the six characteristics of the model were evident in each of the three organizations studied, but that one feature, organizational support, seemed to be more prevalent than the others. Consideration, via a second case study, is then given to creative multidisciplinary work, specifically in the field of crowd–accelerated development and the factors that surround it, leading us to devise a set of recommendations as to how future successful creative collaborations might be assessed and valued, along with a discussion of questions that have been identified for additional research and exploration. This is an extended version of a paper published at the Cyberworlds 2015 international conference.
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Nothing new that is really interesting comes without collaboration (Watson, 1968)

This work explores the opportunities and experiences that occur in multi–disciplinary scenarios where the product of collaboration fits broadly within a definition of the creative industries. The primary focus is upon the real–world implications and incidents of integrating people and practice across two axes: creativity and technology.

Moore’s Law implies that overall processing power for computers doubles every 1.5–2 years, or less. A similar rate is also observed for telecommunications bandwidth. Although a general guide rather than a fundamental law, it has proved remarkably consistent since the implementation of the first semiconductor integrated circuit in 1960.

Extrapolation, confirmed by expert evaluation of the technologies, confirms that for the immediate future, Moore’s Law indicates that computational power will continue to increase at current rates, bringing more speed and capacity to handle more sophisticated applications and end–user requirements. It enables online collaboration to take place in a seamless and instantaneous manner, and at lower cost.

Where a variety of inputs are needed from different disciplines in order to further a research area, mechanisms for collaboration are necessary. In addition, the norms, concepts, and practices of research in each discipline need to be understood across the boundary. Multi–disciplinary, inter–disciplinary, and trans–disciplinary research, are identified by Holzbaur et al. (2012) as different aspects of collaboration across boundaries.

Page (2008) claims that cognitive diversity enables groups to find better solutions and also facilitates finding solutions when the problems are complex. Thus, collaboration across discipline boundaries may yield more groundbreaking results than collaboration within a discipline.

The aim of this article is to present and analyze key metrics of features that form creativity in creative industries by drawing upon existing models from the world of business with the intention of establishing the extent to which manifest themselves in creative multidisciplinary scenarios. Furthermore, we intend to provide insight into where these developments are likely to develop and evolve, principally via the use of social media and Internet–based technologies that allow enhanced engagement and acceleration of creative activity.

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