Experience Sharing Service Value Co-Creation Model (ESSVC) and Its Application to Korean Language Service

User’S Value Of Korean Language Education

• •

  Study of legacy Korean language education service: A legacy Korean education service is composed of three parts: the teaching materials, the e-learning system, and the lecture. However, all these factors are not combined based on the students’ satisfaction. In addition, as presented in Sec. II, it does not take into consideration the dynamic changing value that changes after learning. All the learning contents already have been created by the provider and are just provided to students.

We enhance the Korean language education service based on users’ experiences, and propose a new Korean language education service:

• •

  Analysis results of Korean language education service: Before design this research, we has been operating a survey for understanding of the Korean language education service from 3 classes, 84 Korean language students in the Kanazawa and Komatsu city on September,2011. According to this survey, 63% of the students answered ‘not satisfied’ about the current Korean language education service. The 1^st reason is that the service did not match their hope to make Korean friends (46%). The 2^nd reason is high tuition fees (33%), and the 3^rd is their desire to have clear and accurate curriculums (14%). The other reasons stated were inconvenient locations and lack of fun expression usage opportunities or expressions that didn’t match their needs (7%). In addition, 86% of people are studying Korean because they are interested in Korean pop culture, such as drama, singers, and actors. More specifically, they are studying Korean to make Korean friends or speak Korean with Korean entertainers. This means that they want to have an ‘experience-based’ education service for attaining their goals.