Explain the Behavior Intention to Use e-Learning Technologies: A Unified Theory of Acceptance and Use of Technology Perspective

Explain the Behavior Intention to Use e-Learning Technologies: A Unified Theory of Acceptance and Use of Technology Perspective

Amin A. Shaqrah (College of Business Administration, Taibah University, Medina, Saudi Arabia)
DOI: 10.4018/IJWLTT.2015100102
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Abstract

The purpose of this study is to explain the behavior intention to use e-learning technologies. In order to achieve a better view and validate the study, researcher attempts to give details of how technology acceptance models help Jordanian trainees firms in accepting e-learning technology, and how if applied will result more attention to usage behavior. Based on the data collected through a survey, stepwise multiple regressions were employed to test the research model. The results revealed that model which developed based on Unified Theory of Acceptance and Use of Technology” UTAUT” indicates that the Jordanian trainees' firms' behavior intention of e- learning technologies is positive affects by performance expectancy; effort expectancy; web-based training infrastructure; trust; culture; and behavioral intention. Managerial implications are further discussed.
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Literature Review

Web-based training”WBT” could be referred as “any purposeful, considered application of Web technologies to the task of educating a fellow human being.” (Liu, 2001). Using the Internet and World Wide Web as a medium through which training material is delivered and some cases practiced can be called as Web-based training, although many benefits can be harnessed from using such method in training such as training at ones pace, and their own time, caution should be taken by the user first to carefully examine the content and be able to verify the authenticity of that content (Nielsen, 1993). Web-based training arise its advantages from technology based training such as; self-paced, highly interactive, increased retention rates, and reduced costs (Jonassen, 1955) compared to instructor-led training, there is no size constrains on the number of employees that can be trained simultaneously, standardized content, and easily update (liu, 2001). It is believed by many that using technology in education may result in the destruction of the unique relationship between students and their tutors or instructors and teachers, by downgrading the teaching process, it has been argued that fewer than 50% of the students have completed the training course, because it is less attractive than traditional class rooms which has more interaction.

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