MLA
Adil, Mohd, and Mohammed Naved Khan. "Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India." IJCRMM vol.4, no.3 2013: pp.57-71. http://doi.org/10.4018/jcrmm.2013070104
APA
Adil, M. & Khan, M. N. (2013). Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India. International Journal of Customer Relationship Marketing and Management (IJCRMM), 4(3), 57-71. http://doi.org/10.4018/jcrmm.2013070104
Chicago
Adil, Mohd, and Mohammed Naved Khan. "Exploring Relationship between Service Quality and Positive Word of Mouth at Retail Banks in Rural India," International Journal of Customer Relationship Marketing and Management (IJCRMM) 4, no.3: 57-71. http://doi.org/10.4018/jcrmm.2013070104
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