Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia

Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia

Maram Saeed Alzaidi
DOI: 10.4018/IJCRMM.289206
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Abstract

Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.
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1. Introduction

Mobile banking (Internet banking using mobile devices) can perform account adjusts and exchange history requests, reserves moves, and bill instalments through cell phones, for example, PDAs, cell phones, and PDAs (individual advanced partners) (Baabdullah et al., 2019). Mobile banking varies from appropriation of non-portable Internet banking is at any rate two different ways. In the first place, the contrast among portable and non-versatile Internet banking is the speed of advancement, with versatile banking developing a lot quicker than non-portable Internet banking (Malaquias and Hwang, 2019). Data frameworks (IS) analysts have recommended that versatile banking can be considered as perhaps the main mechanical advancement, which is arising as a vital stage for extending admittance to banking exchanges through portable or handheld gadgets, and working remote correspondence innovations (Afshan, and Sharif, 2016; Malaquias and Hwang, 2016). Sharma and Sharma (2019) asserted that portable financial administrations give client esteem creation because of being intrinsically time and spot free, just as their work saving characteristics. Advancement dissemination hypothesis (Rogers, 1995) places that apparent development credits (like relative benefit in development hypothesis) impact singular utilization of a development. Mechanical advancements have been considered utilizing this point of view (e.g., Arcand et al., 2017; Baptista, and Oliveira, 2016). Portable banking may have new highlights (like omnipresence, adaptability and versatility) contrasted with customary financial channels (e.g., robotized teller machine, telephone banking, non-portable Internet banking), notwithstanding, the impacts of development ascribes merit consideration have not been completely perceived in the selection of versatile banking (Shareef et al., 2018).

The development of electronic correspondence affects each day exercises of human. The specialists of this territory attempt to apply this innovation for encouraging day by day undertakings so the proprietors of businesses, administration associations, and different focuses gets ready to speak with their customers in the most punctual time with least costs and liberated from time and spot limits. Along these lines, they can offer their items and benefits and even purchase and sell them. One of the most current exercises utilizing electronic administrations is offering banking and monetary administrations through web and phone. The selection and dispersion of data and correspondence advancements (ICTs) significantly impact countries' monetary development. Studies uncover that delaying innovation use contrarily influences per capita pay, abilities improvement and efficiency (Giovanis et al., 2019). Versatile banking is considered as one methodology for offering monetary types of assistance through ICT which encourages choice of portable administrations in even low-livelihoods nations (Anderson, 2010). Since the quantity of phones is more than PCs, versatile banking has gotten more famous than e-banking among brokers. Additionally, cell phones upgrade the nature of administrations since customers can play out their monetary positions in without fail and place. Along these lines, obviously utilization of cells for banking undertakings is valuable for the two customers and the bank. This prompts foundation of a more grounded connection between the monetary establishments and customers (Changchit, Lonkani, and Sampet, 2017).

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