Exploring the Factors Affecting the Intention to Use C2C Auction Websites in Egypt

2. Theory And Model

Studies of online auction established that the common internet auction formats can be classified into four types: the English auction, the Dutch auction, first price sealed bid and second price sealed-bid auctions (Thomas & Wilson, 2001). Each type of these auctions identifies who will be the winner of the auction and what is the price will be paid. Regardless of the type of the online auction, there are several factors (Rockart, 1979) that could lead to the success or failure of the online auctions. To answer the research question, an extensive literature review is undertaken to identify the factors that improve user’s intention with online auctions (as appears in Table 1) and consequently a conceptual model is introduced (Figure 1) based on the Technology Acceptance Model (TAM).