Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Sandy Chong, Graham Pervan
Copyright: © 2007 |Pages: 29
DOI: 10.4018/jeco.2007010101
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Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

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