Factors Influencing Non-native Parents to Use Educational e-Services: A Case Study of Preschools in A Swedish Municipality

Factors Influencing Non-native Parents to Use Educational e-Services: A Case Study of Preschools in A Swedish Municipality

Gomathi Thangavel (Örebro University School of Business, Örebro, Sweden), Elham Rostami (Örebro University School of Business, Örebro, Sweden) and M. Sirajul Islam (Örebro University School of Business, Örebro, Sweden)
Copyright: © 2017 |Pages: 14
DOI: 10.4018/IJESMA.2017100103
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Educational e-services in schools help to bridge the gap between parents and teachers by sharing information about the children's school activities in a collaborative way. However, there is a lack of research explaining how effectively this collaboration takes place and the challenges that inhibit as well as promote such collaboration in a multicultural context. This paper investigates the factors which influence non-native parents to use educational e-services in the context of preschools (förskola) in Sweden. This is an interpretive case study based on interviewing non-native parents through structured as well as semi-structured questionnaires and literature review. The findings show that apart from some ‘internal factors', creating ‘awareness' and providing ‘motivation' are the two important successful factors that should be taken care of by the school management in order to influence non-native residents in a country to use educational e-services.
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Preschool children have difficulty verbally explaining their daily school activities to their parents. Hence parents are required to have constant interaction with teachers (Näsänen, Oulasvirta & Lehmuskallio, 2009). Moreover, parent’s involvement in their children's educational activities helps in shaping the children’s futures (Eccles & Harold, 1993; Zarate, 2007). According to Graham (2005), “Effective partnerships between teachers and parents become even more essential to meet the needs of the children they share [responsibility for]” (p. 117). In earlier days, parents found out about their children's activities through traditional means such as, meeting teachers while bringing their children to preschool or meeting on a weekly/monthly basis (Loughran, 2008), and also via phone calls, if required. In the USA and Europe, webcams were used in kindergartens (Watchmegrow, KinderCam) in early 2000 which offered parents a way of monitoring activities of their kids during the school hours (Jorgensen, 2002). However, both the traditional and webcam solutions have their own limitations. For example, parents and teachers have limited time during meetings (daily and monthly) and parents cannot be online all the time to monitor the webcam feeds. But nowadays, contemporary technology connects teachers and parents in a web of mutual support, more effectively than ever before, by means of emails and online chats/messengers.

During recent years, preschools started using Learning Management Systems (LMS) as a communication tool to bridge the gap between parents and teachers, where both share photos and information about the children’s activities in a collaborative way. With the advent of Smartphone technologies, it has become even easier for parents to have access to LMS anytime, anywhere. One LMS that is being used in Sweden is Unikum (unikum.net), which is a web and mobile phone based e-service for online communication between home and school (Husain, 2012).

Parent-children interactions at preschool age result in increased likelihood of high school graduation (Gregory & Rimm-Kaufman, 2008). As stated by the 2010 European Commission report, in Europe, many immigrants’ and refugees’ children have lower levels of educational attainment than their native peers (Redecker, Haché & Centeno, 2010). Regular interactions between parents and school allow parents to identify children’s natural abilities at an early stage. This need for interaction among parents and school is expected to be provided by Unikum. Given the background above, the purpose of this study is to: Investigate the factors (inhibiting as well as enabling) which influence non-native parents to use educational e-services. To operationalize this main research goal, we explored contemporary literature to understand earlier theories on evaluation relevant to LMS and conducted a survey among the non-native parents in Sweden who were familiar with the Unikum e-service.

This study is expected to help the management of the municipalities’ preschools to have a better insight into and deeper understanding of the factors impacting non-native users when using new e-services. In addition, researchers interested in the usability of a similar kind of system could benefit from this study. The paper is organized as follows. After this introduction, the following section provides a brief literature review and a conceptual framework for evaluation. Section 3 explains the research methodology which includes the methods used for selection of participants, data collection and analysis. Section 4 presents our results along with our discussion and key findings. Finally, Section 5 highlights our findings, limitations and suggestions for future study.

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