Framework for Social Change through Startups in India

Framework for Social Change through Startups in India

Neeta Baporikar
Copyright: © 2015 |Pages: 13
DOI: 10.4018/IJCESC.2015010103
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Capacity of a country to develop new science and transform it into innovative technologies and ramp them into successful, sustainable business that generate revenue, high-quality jobs and promote development is of paramount importance in today's world. Startups are an effective way of doing this. A startup is a temporary organization in search of a scalable, repeatable, profitable business model and a small startup founded by two or three entrepreneurs can produce and test the feasibility of tens of possibilities for a new business idea. Through grounded research and content analysis the objective is to have an overview of contemporary perspective on startups in India, enhance understanding of startup ecosystems and recognize the framework for social change taking shape due to Indian startups contribution to the national economy. The paper also attempts to understand the key success factors and provides commandments to further foster startups to optimize the social change.
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Current Indian Scenario

India is changing rapidly. The population is flooding online and numerous businesses are springing up to service them. Some will succeed and some will fail. But maybe those who can conquer this fast expanding virtual India really can take on the world Baporikar (2014b). More continent than country, India ranges from the frozen summits of the Himalayas in the north to the verdant coconut groves of Kerala in the south. While the people that span this sprawling 1.3 million square mile land mass are just as varied. Now as this vast, disparate population moves online, hosts of companies are leaping forward to offer every service they need. These run from the ecommerce giants rising up to provide goods, to the tide of payment and delivery companies which make all this possible. They cover the new organizations that are helping to empower the previously disenfranchised. And they include innovative individuals who are spotting business and consumer gaps in the market and trying to plug them as fast as possible. For any commercial organization, there is everything to play for, because those who can take on the complexities of India may well be equipped to tackle the world.

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