India is changing rapidly. The population is flooding online and numerous businesses are springing up to service them. Some will succeed and some will fail. But maybe those who can conquer this fast expanding virtual India really can take on the world Baporikar (2014b). More continent than country, India ranges from the frozen summits of the Himalayas in the north to the verdant coconut groves of Kerala in the south. While the people that span this sprawling 1.3 million square mile land mass are just as varied. Now as this vast, disparate population moves online, hosts of companies are leaping forward to offer every service they need. These run from the ecommerce giants rising up to provide goods, to the tide of payment and delivery companies which make all this possible. They cover the new organizations that are helping to empower the previously disenfranchised. And they include innovative individuals who are spotting business and consumer gaps in the market and trying to plug them as fast as possible. For any commercial organization, there is everything to play for, because those who can take on the complexities of India may well be equipped to tackle the world.