Games for Health: Building the Case

Games for Health: Building the Case

Veronika Litinski (MaRS Discovery District, MaRS Centre, Cogniciti, Toronto, Canada)
DOI: 10.4018/jgcms.2013070108
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Abstract

How to reduce cost, improve quality, and improve customer engagement are top of mind for healthcare leaders. Healthcare organizations are developing and testing comprehensive engagement strategies to support consumers across the care continuum. In this environment some form of priority setting must occur, and it requires establishing connections between proposed innovation to a process of care and the outcomes. Digital tools offer a promise of meaningful measures that are affordable, embedded in the care delivery system and truly reflect patients’ experiences through the patient journey. This paper proposes a pragmatic path for building a business case for innovative digital health tools in community care settings. It overlays value model for healthcare IT investments with patient activation measures and innovation management techniques. It proposes that the intersection of system-generated measures and psychometric methods for data collection and analysis may lead to development of feasible patient engagement measures for healthcare.
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Who Is At The Table?

To succeed introducing innovation in a multi-stakeholder environment it is important to map out priorities for each stakeholder and make sure that all relevant points of view are considered:

  • 1.

    When describing an IT development project it is most common to focus on the tactical elements of delivery: meeting specifications, working within time and budget constraints, and developing the robust architecture necessary to meet expected levels of quality and scalability;

  • 2.

    When we talk about successful management, the focus is on strategic achievements: meeting an organization’s business goals, contributing to competitive advantage, generating financial results, and allocating resources wisely;

  • 3.

    When discussing quality in healthcare we must discuss measures specific to certain care settings. For example, in rehabilitation, the FIM® instrument helps care providers assess patients’ physical and cognitive status;

  • 4.

    When patients confront a new interface within the care system they will seek simplicity and support on their journey towards self-management and improved health.

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