Generation of ideas is the first step towards new product development (Carson, 2007). Companies search for new product ideas systematically. Companies do a lot of introspection and generate hundreds – even thousands – of ideas to find a few good ones. Companies may generate ideas for new product development from a number of sources. Major sources of new product ideas include internal sources and external sources such as customers, competitors, distributors, suppliers, and others (Aboulnasr, Narasimhan, Blair, & Chandy, 2008). Marketing experts believe that the best set of ideas for new products is generated by uncovering and understanding unmet customer needs and how those needs can be satisfied with the help of technological innovation (Aboulnasr et al, 2008). New product ideas can come from interacting with various groups and using creativity-generating techniques.