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Top1. Introduction
Many reseach had been conducted regarding on green concept to find out the green operation of firms world-wide. The topic and the strategy applied were varies such as studies which assessed the greenness of environmental advertising conducted by Leonidou, Leonidou, Hadjimarcou, and Lytovchenko (2014); the finding claimed that the green advertisements played a significant role such as situation points, the profile of advertiser, targeting features, message factors and the nature. Other research showed the effects of consumers on environmental impact in product labelling (Borin, Cerf, and Krishnan, 2011), meanwhile the Consumer responses to Eco-labelling showed by Thøgersen, Haugaard, and Olesen (2010). Moreover, customer social responsibility attached to product, also trigger the green firm performance as shown by the strong impact of CSR-labelled products in retailers’ assortment (Carrero and Valor, 2012); sustainability labels in the consumer perception (Binnekamp and Ingenbleek, 2008); Effect of green labelling on residential property price (Jayantha and Man, 2013); Exploring green consumers’ product demands and consumption processes (Luzio and Lemke, 2013); Green care governance (Vik and Farstad, 2009); Label design (Henley, Fowler, Yuan, Stout, and Goh, 2011); competitive advantage has a strong relationship with CSR to increase higher and profitable corporate image (Bansal and Kumar, 2011), competitive advantage has a strong relationship with CSR to increase higher and profitable corporate image (Pop, Vaduva, Dabija, and Fotea, 2010), sustainable development as a set of transformation that align human relationship with nature (McLane, 2015), customers attitude on online grocery shopping It stated that the green image of firm will sustain customers trust
(Al Nawayseh and Balachandran, 2012), holistic sustainability of tourism attractions (Ottenbacher, Schwebler, Metzler, and Harrington, 2015), green new deal to seek for knowledge, Sustainability, and green development (Barth, 2011).
The green side of materialism in emerging BRIC and developed markets (Strizhakova and Coulter, 2013); The effect of green messages on brand purchase and brand rejection (Wheeler, Sharp, and Nenycz-Thiel, 2013); The influence of private labels on retailer cooperation (Zippel, Wilkinson, and Vogler, 2013); The nature and incidence of private label rejection (Nenycz-Thiel and Romaniuk, 2012); Understanding efficiencies behind logistics service providers’ green offerings (Isaksson and Huge-Brodin, 2013).
Besides focusing on green product labelling, the most recently trending topic in green is green environmental. green management and environmental (Teixeira, Jabbour, and Jabbour, 2012); From shadow to green (Markandya, González-Eguino, and Escapa, 2013); environmental technology sector green (Guziana, 2011); Green teams: understanding their roles in the environmental management (Jabbour, Santos, Fonseca, and Nagano, 2013); environmental management capability (Wong, Lai, Shang, Lu, and Leung, 2012); Environmental innovations and profitability (Ghisetti and Rennings, 2014); environmental innovation embedded within high-performance (Antonioli, Mancinelli, and Mazzanti, 2013); effects of environmental policies (Saltari and Travaglini, 2011); How green is Environmental gardening identity (Kiesling and Manning, 2010); green and profitable sustainable (Figge and Hahn, 2012); Embedding “substrate” in environmental assessment of green (Peri, Traverso, Finkbeiner, and Rizzo, 2012); Going green or going away (Zhu, He, and Liu, 2014).