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TopWhat Do We Know About Human Behavior?
To best understand cyber behavior in a broad theoretical context, it is useful to distinguish three pairs of concepts, behavior vs. environment, human behavior vs. animal behavior, and cyber behavior vs. real-life behavior.
First, behavior, often in relation to the environment, refers to the actions or reactions of an object or organism in the real-life environment. Behavior can be conscious or subconscious, positive or negative, overt or covert, and voluntary or involuntary.
Second, human behavior, often in relation to animal or machine behavior, is generally defined as the collection of behaviors exhibited by human beings in the environment (e.g., driving, fighting, teaching, communicating) rather than by animals or machines. It is influenced by various factors such as culture, attitudes, emotions, values, ethics, authority, rapport, persuasion, coercion and/or genetics.