How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

Mark Pruett; Hun Lee; Ji-Ren Lee; Donald O’Neal

doi:10.4018/jitsr.2003010103

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How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

Mark Pruett (George Mason University, USA), Hun Lee (George Mason University, USA), Ji-Ren Lee (National Taiwan University, China) and Donald O’Neal (University of Illinois-Springfield, USA)

Source Title: International Journal of IT Standards and Standardization Research (IJITSR) 1(1)

DOI: 10.4018/jitsr.2003010103

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Abstract

This paper presents a conceptual model of strategic choice for high-technology start-up firms in the face of network externalities—the strength of the market’s preference for standardized technology. Our model suggests that the commercialization strategies followed by such a firm will depend on the type of network externalitites—direct versus indirect—as well as the degree of appropriability—the firm’s ability to retain the value of innovation. We offer a number of propositions generated by the model and discuss their implications.

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How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

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