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The increased acclaim and motives for usage of Social Networking Sites (SNS) has been researched considerably in recent years, particularly and specifically focusing on Facebook (Joinson, 2008; Tufekci, 2008; Ross et al., 2009; Sheldon, 2008; Yang & Brown, 2013; Cheung, Chieu, & Lee, 2011; Nadkarni & Hofmann, 2011; Ellison, Steinfield, & Lampe, 2007; Kalpidou, Costin, & Morris, 2011; Gonzales & Hancock, 2011; Bachrach, Grepel, Kohli, Kosinski, & Stillwell, 2014; Orchard, Fullwood, Morris, & Galbraith, 2014; Reinecke, Vorderer, & Knop, 2014; Rhoads, Thomas, & McKeown, 2016). Because of its accessibility, attractiveness, voluntary and unprecedented following, most research has centered around the uses and gratifications of Facebook users and their intrinsic motivations for use (Joinson, 2008; Sheldon, 2008; Cheung et al., 2011; Orchard et al., 2014). While some articles tend to highlight the changes Facebook has caused in our society (Reinecke et al., 2014), others seek to promote Facebook use as a way to build much-needed social capital, and thus promote public progress (Ellison, Steinfield & Lampe, 2007; Kalpidou et al., 2011; Orchard et al., 2014). While its attraction to the masses is fascinating and complex, of particular interest are the avid users—some even self-proclaimed “addicts” of Facebook and their various practices and reasons for choosing to be connected virtually all of the time.