MLA
Kassim, Norizan Mohd, et al. "Identifying the Determinants of Customer Retention in a Developing Country Context." IJCRMM vol.1, no.1 2010: pp.69-81. http://doi.org/10.4018/jcrmm.2010090405
APA
Kassim, N. M., Ismail, S., & Abdullah, N. A. (2010). Identifying the Determinants of Customer Retention in a Developing Country Context. International Journal of Customer Relationship Marketing and Management (IJCRMM), 1(1), 69-81. http://doi.org/10.4018/jcrmm.2010090405
Chicago
Kassim, Norizan Mohd, Salaheldin Ismail, and Nor Asiah Abdullah. "Identifying the Determinants of Customer Retention in a Developing Country Context," International Journal of Customer Relationship Marketing and Management (IJCRMM) 1, no.1: 69-81. http://doi.org/10.4018/jcrmm.2010090405
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